Write for people. Always keep that in mind.
Even though there’s a bit of a process and science attached to it, you should never forget who you’re writing for.
When I write a blog post, here’s what I currently keep in mind:
- Start with raw notes
- Research your blog topic for SEO
- Research with AI assistance
- Add call to actions
- Use a strong title
- Not aiming for perfection
Start With Raw Notes
Assuming you found a blog topic, you can narrow it down a bit.
Let’s say you want to write about marketing. You can niche down to a specific question:
- 5 Marketing strategies without breaking the bank
- How to find customers for your digital product?
If it’s a topic that interests you, ask yourself: What would you search for and what would you like to know when asking this particular question?
That helps you structure your blog posts and find underlying topics to write about.
Research Your Blog Topic
You got the notes, now you can take them a step further.
- Type in your question in search engines
- Check the section “People also ask”
- Take notes and open your favorite keyword tool
- Find additional results
This is where the science starts.
You write a blog post about a specific term or keyword that might attract hundreds or thousands of readers.
In order to do that, create a structure or silo where you keep refining until you hit that keyword you’re after.
An example:
- Main category: Marketing
- Question: How to market your business?
- Underlying keywords: SEO, Content Marketing, Email marketing, SaaS Business
- Refinement: How to promote your AI SaaS business with email marketing?
I went from a broad category to a specific question, which can be considered a longtail keyword.
Extra Research With AI Assistance
Now that you’ve niched down, you can start additional research with AI.
Writing blog posts has become easier than a decade ago, and AI writing tools or agents like Claud, Perplexity, or ChatGPT speed up the process.
But remember to use AI as an assistant. Not to do the writing for you.
Here’s my basic process:
- Ask the question in Perplexity
- Gather some facts
- Double-check them with the sources provided
- Start writing the blog post
I prefer Perplexity over ChatGPT, and if the topic is highly niche, Claude provides better academic input (that’s my experience).
When you’re new to the blogging scene, consider using the Keyword Golden Ratio strategy or the Avalanche SEO method.
Both techniques work very well, especially when you’re targeting zero-volume keywords, so you can work your way up in a tier-based system.
How To Write Your Blog Post?
I want to mention that the length of your blog post does not matter. People seek immediate answers and are not always willing to read an entire thesis.
If you can explain the problem and provide a solution in a few hundred words, then that’s okay.
Some topics, especially niche topics, require more in-depth context than others.
I would consider the following when writing your blog post:
- Place the answer in the first paragraph, if possible
- Structure your blog post with an intro, a storyline, and a closing paragraph
- Use H2 headings to break up the content for readability
- Use lists or bullet points when possible for readability
- Write from your POV
- Write for humans, not for search engines
There’s nothing worse than reading a blog post with walls of text when the answer can be provided in a single line.
For example, let’s assume the topic is “Can I Charge My iPhone With A 61W Charger?”
Nobody wants to read the entire history of Apple, or the evolution of chargers, when the answer is just yes.
Adding the answer above the fold (users don’t need to scroll) provides a better user experience.
If you’re targeting technophiles or tech enthusiasts, then provide more details and history in additional paragraphs.
When you’re providing additional context, break up your text into paragraphs with strong headings.
People skim text, and a heading might pause their behavior, reading the text.
Use Links (Internal & External)
I often blog about a topic I wrote about before, or that is related. That way, I can embed internal links easily to older content, so it helps readers find my content.
Internal links also help your on-page SEO strategy. Those links can send a strong signal to search engines on how accessible your website/blog is.
Don’t be afraid to add external links too. It’s common to add those when you’re referring to sources, different platforms, or recommendations.
Add Call To Actions (CTA)
Depending on your goals, the opportunities can vary. But adding CTA’s to your blog posts can help you monetize your blog or find leads.
- Sign up for a newsletter
- Downloading a freebie or an ebook
- Promoting related content
- Promoting services (if any)
- Sign up for a paid course
Most organic traffic doesn’t see your homepage.
They visited from a specific search term and landed on your blog post. And you want to convert those readers into a loyal audience.
Even though it’s challenging to get people to sign up these days, it’s still advised to add those CTAs.
Use A Strong Title For SEO (Without Clickbait)
Whatever you plan on doing, don’t clickbait for reads. A strong SEO title can be different than your post title, as long as it’s very similar.
For example, my blog post title could be:
“How To Start A Blog For Free?”
But I could alter this title for search engines into:
“How To Start A Blog For Free? Here’s What I Recommend”
My keywords are always in the SEO title, but I added a more personal hook to it.
It helps when:
- You’re blogging with a personal opinion
- Highlighting that you’re personally recommending things
- Induce readers to click on the organic search result
Don’t Aim For Perfection
Blog posts are never finished. Or never perfect, to say the least.
A lot of beginners try to over-engineer their writing or blog posts, and instead of making it better, it just gets worse.
Great bloggers revisit their old content regularly and update, rewrite some paragraphs, and start adding extra internal links or additional facts.
Blog posts don’t go with a set-and-forget principle. Not even evergreen content is immune to that.
The best approach is:
- Write and publish your content
- Revisit your old blog posts 3-6 months later
- Set reminders to go over your older content once in a while
Final Word
Writing a blog post is as complicated as you want it to be. But when you’re a beginner or just started your niche blog, those tips should help you write and publish faster without overthinking it.
I am not the best writer. English isn’t my first language, and I have limited vocabulary.
That’s also why I need to revisit my posts to improve my grammar or rewrite a few words with more creative sentences.
This process of writing blog posts might be overwhelming, but the more you repeat this process, the easier it gets to write new content.
Leverage AI tools to write better and to find inspiration, but always, always write for people first and search engines last.
