It’s not dead in 2025, but it has become highly competitive, and the way people search for answers or content has taken a shift after ChatGPT entered the scene.
Staying relevant is much harder than before, but it doesn’t mean you’re not able to make money from niche blogging.
Read also: Is Blogging Still Relevant In 2025?
The fundamentals stay the same:
- Increasing your personal brand equity
- Creating value for new and returning readers
- Specializing in a singular topic that helps you build authority
AI Has Changed The Way People Search
There’s been an increase in people who are ditching Google or Bing organic search, replacing them with AI agents like Perplexity, ChatGPT, or other AI tools.
Those platforms have penetrated our daily hardware like Apple Intelligence.
But like the majority of people, our reflexes and muscle memory is still reaching for traditional search engines to find answers.
Yes, there is a decline, but mostly because over 67% of Gen Z is moving to social media search.
Despite AI tools being shoved down our throats left and right, the efficiency and global coverage of traditional search engines are still faster.
In December 2024, ChatGPT had over 200 million active users, but only 5% of those users mentioned that they use ChatGPT as their primary search engine.
But AI relies on data. Data from viable sources like news websites, niche blogs, or other content-driven platforms.
5 Facts About Blogging
Each time Google rolls out a new update, bloggers on Reddit or social media report a significant decline in traffic. But you can’t let it cloud your judgment.
Those who complain or get hit by an update represent a tiny fraction of the blogging landscape.
- There are over 1.9 billion websites
- 600 million of those, are classified as blogs
- Around 20% of those are actively updated
- 40% of them are created in WordPress
- 7 million blog posts are published every day
With almost 30% of the websites online being blogs, I would say niche blogging is far from dead.
A staggering 7 million blog posts are published each is mind-blowing.
And those who thrive are focused on a particular niche or audience.
Even with AI tools dominating, 70% of active readers revisit their favorite blogger/blog once or twice a month to check for new content.
Read also: How To Increase Organic Traffic to Your Blog?
Acquiring those returning readers happens when you put in effort in building:
- A personal brand
- Authority
And foremost, stay committed for the long term.
Most bloggers fail because they give up within the first 18 months of blogging, and most newer blogs become inactive within the first 12 months.
If you have plans to monetize your niche blog, expect at least 12-24 months of hard work before seeing a dollar.
Read also: Can Niche Blogging Make You Rich?
Blogging Is Not Easy And Not Passive
The influx of content creators and bloggers in the last 10-15 years made it incredibly discouraging for new creators.
But it doesn’t mean it’s impossible, and it surely isn’t passive as many claim to be.
You should focus on quality niche content and leverage other social media platforms like Threads or Pinterest to drive traffic.
After all, social media search by Gen Z can contribute a lot to your traffic and the chances of building a relevant audience.
You shouldn’t rely on organic search only, because Google is making it harder and harder to reach the first page(generative AI, YT videos taking the first place, and ads)
With a market saturation in most niches and blog posts published each day, your edge can be created when there’s an emphasis on personal branding and brand equity.
People love to read from people, and they want to hear about your personal journey, struggles, and successes.
9 Tips To Start A Niche Blog
A few basic tips for beginners, but if you want to read a full guide, click the link below.
Read also: How To Start A Niche Blog: A Beginner’s Guide & Basics
- Always prioritize quality, but don’t be afraid of writing if you’re limited
- Stay consistent in your blogging efforts
- Define your niche, not an industry
- Always pick a niche you’re passionate about, not only to make money
- Write for an audience first, not search engines
- Use simple SEO strategies like the Avalanche SEO method or the Keyword Golden Ratio
- Be patient
- Monetize your blog strategically, there’s no one-size-fits-all
- Leverage social media to drive quality traffic to your blog
Final Word
Niche blogging isn’t dead, but the blogging scene has seen drastic shifts after OpenAI made its debut.
But even when there’s so much change, the fundamentals remain the same.
If blogging weren’t profitable or became irrelevant, then companies would stop writing niche content for their company blog.
The challenge in niche blogging is remaining relevant to your industry, and you do that by publishing a mix of trending topics and strong evergreen content.
